Why halal certification is becoming a growth lever for African SMEs
Certification used to be a compliance cost. For a growing number of exporters, it is now the fastest way to get a first meeting with a serious buyer.
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Notes on halal trade and building a business worth exhibiting
Practical articles for exhibitors, buyers and organizers, written by the Ishmar team and contributors from across the sector.
Five export mistakes halal food brands keep making
Most rejected shipments trace back to paperwork, not product. Here is what to fix before you book a stand.
What we learned hosting Halal business forums across Kenya
We surveyed exhibitors after our forums closed. Their answers are shaping how we plan our next events.
What to bring to your first trade fair as a first-time exhibitor
Beyond product samples: the paperwork, pricing sheets and follow-up plan most first-timers forget.
The pre-event marketing checklist that fills your stand on day one
Exhibitors who book meetings before the doors open consistently outperform those who don't.
Halal tourism is Africa's most underrated export category
Hospitality operators are catching up to demand that food and cosmetics brands spotted years ago.
How SMEs use ISHMAR forums to reach their first investors
None of them had a term sheet walking in. Here's what changed after they made the right introductions.